To make this less abstract, I give you a couple of data collection use cases that require both GTM and GA. Use the no-code interface of GTM, which will then add these to your site.Add small code snippets to the code of your website.If you want to have specific data in GA4, you have two options. You can configure your GA4 property in such a way that it collects a lot of data automatically.īut not all websites are the same. #2 Configure GA4 eventsīesides implementing a GA tag ( Universal and GA4), GTM can also help you configure GA4 events without changing your website code. GTM can also add tags from 3rd parties, but I will get back to this later on. The first thing you can do with GTM is implement, for instance, the Google Analytics tag on your site. Simply said: GTM injects tags of other tools directly into your site code #1 Install tracking tags, such as GA4 In its simplest form, this looks as follows: GTM is a free Google tool that allows you to manage tracking tags and code snippets on a website or app without having to make changes to the code. So, let's have a closer look at what this tool is capable of. This is where GTM enters the stage (but not leaves). To activate GA on your website, you need to put the GA tag inside your site’s code. There is a lot more to say about GA, but for now, you hopefully have a good idea about its main purpose. This data is presented in reports, graphs and tables like this one: It provides businesses and organizations with data about how people enter and behave on a website or app. Google Analytics is the most popular free web analytics platform. Learning the combo “GA and GTM” can boost your business or career.You can use GA without GTM, but you may not be able to collect all the data you need.GTM, on the other hand, is useful to implement and configure GA and customize event tracking of GA. Google Tag Manager (GTM) and Google Analytics (GA) are complimentary tools.7 Final note: head start with GTM and GA Key takeaways
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